Amazon India Urges Sellers to Act Now: One Month Left to Boost STEP Metrics
Quarterly Seller Evaluation on April 5 Unlocks Growth Benefits – Here's What You Need to Know
Amazon India recently announced on Seller Central that there is just one month remaining for sellers to improve their performance metrics before the upcoming quarterly STEP (Seller Training and Empowerment Program) evaluation. This initiative is particularly significant for sellers looking to maximize their potential on the platform, as higher STEP levels can lead to tangible benefits such as fee waivers, faster disbursement cycles, and priority seller support.
What is STEP?
STEP is a performance-based benefits program designed to help Amazon sellers improve key customer experience metrics. By focusing on factors such as Service Quality Score, Product Listing Quality Score, and Prime Listing Customer Views, STEP helps sellers elevate the overall shopping experience for customers on Amazon India. The program operates on a quarterly evaluation cycle, meaning sellers can work consistently throughout each quarter to qualify for enhanced benefits and improved business outcomes.
Also Read: ChannelMAX Unveils New Repricing Interface
Quarterly Evaluations and Key Deadlines
Under the STEP program, sellers are classified into four levels: Basic, Standard, Advanced, or Premium. The quarterly schedule is as follows:
• Performance Period: January 1 – March 31, 2025
• Evaluation Date: April 5, 2025
• New STEP Level Effective: From early April through the next quarter
With only one month left in the current evaluation period, sellers are encouraged to review and improve their metrics before March 31. On April 5, 2025, Amazon India will finalize each seller's STEP level based on their performance from the first quarter of the year.
Eligibility Criteria
Amazon India has outlined specific requirements for sellers to be considered for STEP evaluation each quarter. Sellers must:
• Fulfill at least 30 orders during the quarter.
• Have a minimum of five distinct, buyable ASINs (Amazon Standard Identification Numbers).
Any seller meeting these criteria will be assigned a STEP level in the subsequent quarter. Those who do not meet the criteria automatically remain at the Standard level.
Benefits of Higher STEP Levels
By advancing to higher STEP levels, sellers can unlock a range of important benefits:
• Fee Waivers: Reduced or waived weight handling and lightning deal fees.
• Faster Disbursement Cycles: Quicker access to funds earned through sales.
• Priority Seller Support: Faster resolution of queries and issues through dedicated seller support channels.
• Account Management Services: Personalized guidance and optimization strategies for business growth.
Improving Performance Metrics
To achieve a higher STEP level, sellers should focus on maintaining a strong track record for customer experience. This typically includes:
• Ensuring your product listings are accurate, engaging, and optimized.
• Providing prompt and efficient customer service to maintain a solid Service Quality Score.
• Monitor and update product inventory to avoid stock-outs and late shipments.
• Review your STEP Dashboard on Seller Central to access customized recommendations and insights.
With just a month left in the current quarter, Amazon India's STEP program announcement serves as a timely reminder for sellers to review their performance and take action to improve. By meeting the eligibility criteria and focusing on key metrics, sellers benefit from significant advantages, ranging from fee waivers and faster access to funds to priority support and account management services. All the details about the new update and resources are available on Seller Central, so now is the ideal time for sellers to invest in fine-tuning their operations. With a final evaluation date set for April 5, 2025, there is still an opportunity to enhance performance, move up the STEP levels, and secure valuable benefits for sustained business growth.
Also Read: New FBA Reimbursement Policy Postponed
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Mar-2025#02
Amazon India recently announced on Seller Central that there is just one month remaining for sellers to improve their performance metrics before the upcoming quarterly STEP (Seller Training and Empowerment Program) evaluation. This initiative is particularly significant for sellers looking to maximize their potential on the platform, as higher STEP levels can lead to tangible benefits such as fee waivers, faster disbursement cycles, and priority seller support.
What is STEP?
STEP is a performance-based benefits program designed to help Amazon sellers improve key customer experience metrics. By focusing on factors such as Service Quality Score, Product Listing Quality Score, and Prime Listing Customer Views, STEP helps sellers elevate the overall shopping experience for customers on Amazon India. The program operates on a quarterly evaluation cycle, meaning sellers can work consistently throughout each quarter to qualify for enhanced benefits and improved business outcomes.
Also Read: ChannelMAX Unveils New Repricing Interface
Quarterly Evaluations and Key Deadlines
Under the STEP program, sellers are classified into four levels: Basic, Standard, Advanced, or Premium. The quarterly schedule is as follows:
• Performance Period: January 1 – March 31, 2025
• Evaluation Date: April 5, 2025
• New STEP Level Effective: From early April through the next quarter
With only one month left in the current evaluation period, sellers are encouraged to review and improve their metrics before March 31. On April 5, 2025, Amazon India will finalize each seller's STEP level based on their performance from the first quarter of the year.
Eligibility Criteria
Amazon India has outlined specific requirements for sellers to be considered for STEP evaluation each quarter. Sellers must:
• Fulfill at least 30 orders during the quarter.
• Have a minimum of five distinct, buyable ASINs (Amazon Standard Identification Numbers).
Any seller meeting these criteria will be assigned a STEP level in the subsequent quarter. Those who do not meet the criteria automatically remain at the Standard level.
Benefits of Higher STEP Levels
By advancing to higher STEP levels, sellers can unlock a range of important benefits:
• Fee Waivers: Reduced or waived weight handling and lightning deal fees.
• Faster Disbursement Cycles: Quicker access to funds earned through sales.
• Priority Seller Support: Faster resolution of queries and issues through dedicated seller support channels.
• Account Management Services: Personalized guidance and optimization strategies for business growth.
Improving Performance Metrics
To achieve a higher STEP level, sellers should focus on maintaining a strong track record for customer experience. This typically includes:
• Ensuring your product listings are accurate, engaging, and optimized.
• Providing prompt and efficient customer service to maintain a solid Service Quality Score.
• Monitor and update product inventory to avoid stock-outs and late shipments.
• Review your STEP Dashboard on Seller Central to access customized recommendations and insights.
With just a month left in the current quarter, Amazon India's STEP program announcement serves as a timely reminder for sellers to review their performance and take action to improve. By meeting the eligibility criteria and focusing on key metrics, sellers benefit from significant advantages, ranging from fee waivers and faster access to funds to priority support and account management services. All the details about the new update and resources are available on Seller Central, so now is the ideal time for sellers to invest in fine-tuning their operations. With a final evaluation date set for April 5, 2025, there is still an opportunity to enhance performance, move up the STEP levels, and secure valuable benefits for sustained business growth.
Also Read: New FBA Reimbursement Policy Postponed
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.