Amazon Introduces ASIN Exclusion Feature for Brand Tailored Promotions
Flexibility in Product Selection for Targeted Campaigns Enhanced
By ChannelMAX Staff Writer
July-2024#06
Amazon has recently introduced a new feature in its Brand Tailored Promotions (BTP) that promises to offer sellers greater control over their promotional strategies. The new ASIN Exclusion feature allows sellers to exclude specific products from catalog-wide promotions, helping them manage their sales more effectively. Amazon shared the detailed announcement on Seller Central platform.
Key Features of ASIN Exclusion
The ASIN Exclusion feature introduces several key capabilities that empower sellers:
1. Exclusion Capability: Sellers can now exclude up to 100 parent ASINs from a catalog-wide promotion, enabling them to include or exclude products based on their sales objectives selectively.
2. Flexible Product Selection: During the promotion setup process, sellers can choose to either add all products from their brand catalog or exclude specific products, allowing for tailored promotions that align with their needs.
3. Parent and Child ASIN Exclusion: Sellers have the option to exclude all related child ASINs by entering a parent ASIN, or they can choose to exclude individual child ASINs, providing granular control over product exclusions.
4. Non-Retroactive Exclusions: It is important to note that ASINs cannot be retroactively excluded from promotions that are already "running" or "scheduled." Sellers must plan their exclusions carefully before the promotion starts.
The ASIN Exclusion feature offers several strategic advantages for sellers:
1. Enhanced Control Over Promotions: By excluding specific ASINs from catalog-wide promotions, sellers gain greater control over their promotional activities. This is particularly useful for managing inventory, protecting margins on high-value or low-margin products, and maintaining the perceived value of exclusive or limited-edition items.
2. Strategic Pricing and Inventory Management: Sellers can implement strategic pricing and inventory management practices by excluding certain products from promotions. This allows them to avoid discounting products that are already selling well or have limited stock, preserving profitability and ensuring that discounts are applied where they are most needed.
How to Exclude ASINs from a Promotion
To exclude ASINs from a Brand Tailored Promotion, sellers can follow these steps:
1. Select the brand and audience for the promotion.
2. During the product selection step, choose either Add all products to select the entire brand catalog or Exclude specific products to exclude up to 100 ASINs.
3. Enter a parent ASIN to exclude all related child ASINs or exclude individual child ASINs as needed.
4. Provide any additional promotion details and submit the promotion.
For more information on using this feature, sellers can refer to the Brand Tailored Promotions.
In conclusion, the introduction of the ASIN Exclusion feature in Brand Tailored Promotions represents a significant enhancement for Amazon sellers. With the ability to exclude specific products from catalog-wide promotions, sellers now have greater control over their promotional strategies. By leveraging this feature effectively, sellers can optimize their sales campaigns, manage inventory more efficiently, and protect their profit margins.
By ChannelMAX Staff Writer
July-2024#06
Amazon has recently introduced a new feature in its Brand Tailored Promotions (BTP) that promises to offer sellers greater control over their promotional strategies. The new ASIN Exclusion feature allows sellers to exclude specific products from catalog-wide promotions, helping them manage their sales more effectively. Amazon shared the detailed announcement on Seller Central platform.
Key Features of ASIN Exclusion
The ASIN Exclusion feature introduces several key capabilities that empower sellers:
1. Exclusion Capability: Sellers can now exclude up to 100 parent ASINs from a catalog-wide promotion, enabling them to include or exclude products based on their sales objectives selectively.
2. Flexible Product Selection: During the promotion setup process, sellers can choose to either add all products from their brand catalog or exclude specific products, allowing for tailored promotions that align with their needs.
3. Parent and Child ASIN Exclusion: Sellers have the option to exclude all related child ASINs by entering a parent ASIN, or they can choose to exclude individual child ASINs, providing granular control over product exclusions.
4. Non-Retroactive Exclusions: It is important to note that ASINs cannot be retroactively excluded from promotions that are already "running" or "scheduled." Sellers must plan their exclusions carefully before the promotion starts.
The ASIN Exclusion feature offers several strategic advantages for sellers:
1. Enhanced Control Over Promotions: By excluding specific ASINs from catalog-wide promotions, sellers gain greater control over their promotional activities. This is particularly useful for managing inventory, protecting margins on high-value or low-margin products, and maintaining the perceived value of exclusive or limited-edition items.
2. Strategic Pricing and Inventory Management: Sellers can implement strategic pricing and inventory management practices by excluding certain products from promotions. This allows them to avoid discounting products that are already selling well or have limited stock, preserving profitability and ensuring that discounts are applied where they are most needed.
How to Exclude ASINs from a Promotion
To exclude ASINs from a Brand Tailored Promotion, sellers can follow these steps:
1. Select the brand and audience for the promotion.
2. During the product selection step, choose either Add all products to select the entire brand catalog or Exclude specific products to exclude up to 100 ASINs.
3. Enter a parent ASIN to exclude all related child ASINs or exclude individual child ASINs as needed.
4. Provide any additional promotion details and submit the promotion.
For more information on using this feature, sellers can refer to the Brand Tailored Promotions.
In conclusion, the introduction of the ASIN Exclusion feature in Brand Tailored Promotions represents a significant enhancement for Amazon sellers. With the ability to exclude specific products from catalog-wide promotions, sellers now have greater control over their promotional strategies. By leveraging this feature effectively, sellers can optimize their sales campaigns, manage inventory more efficiently, and protect their profit margins.
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.