Amazon Prime Day 2024 Shatters Records with Unprecedented Sales
Independent Sellers Propel Amazon Prime Day 2024 to New Heights
By ChannelMAX Staff Writer
July-2024#18
Amazon has revealed that its Prime Day 2024 event has surpassed all previous records, marking it as the most successful shopping event in the company's history. In an official Seller Central update, Amazon said that the just concluded two-day extravaganza saw unprecedented sales figures and a record number of items sold. It also added that the independent sellers played a pivotal role in achieveing this remarkable feat.
Record-breaking sales and Customer Engagement
As per official figures, Prime Day 2024 witnessed U.S. shoppers spending a staggering $14.2 billion online, an 11% increase from the previous year. Significant discounts and an extensive range of deals across various categories fueled this surge in spending. The event also saw a record-breaking number of new Prime memberships in the three weeks leading up to Prime Day, with approximately 180 million Amazon shoppers in the U.S. holding memberships as of March 2024, marking an 8% increase from the previous year.
Independent Sellers Shine Bright
One of Prime Day 2024's most notable achievements was the success of independent sellers, predominantly small and medium-sized businesses. These sellers contributed significantly to Amazon's vast selection, selling over 200 million items during the 48-hour event. This milestone underscores the crucial role that independent sellers play in Amazon's ecosystem and the event's overall success.
Doug Herrington, CEO of Worldwide Amazon Stores, expressed his enthusiasm, stating, "Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and the many much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers."
Also Read: Amazon Household: A New Way to Share Prime Benefits with Your Family
Innovative Shopping Experiences
Amazon introduced several new features to enhance the shopping experience during Prime Day 2024:
1. Rufus: Amazon's new AI-powered conversational shopping assistant helped millions of customers navigate the platform's wide selection quickly and easily.
2. Amazon Inspire: This in-app shopping feed, personalized with shoppable photos and videos tailored to customers' interests, assisted millions of shoppers in discovering products.
Sustainability Efforts
In line with Amazon's commitment to sustainability, Prime members in the U.S. chose to consolidate their deliveries on millions of orders during Prime Day. This consolidation resulted in an estimated saving of 10 million trips, leading to lower carbon emissions on average.
Customer Savings and Benefits
Prime members globally saved billions on deals across every category during the 48-hour shopping event. Herrington emphasized, "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."
Prime Day Key Milestones:
2015: The first Prime Day event recorded neary $0.9 billion in Sales.
2016: Sales nearly doubled from the previous year, reaching $1.52 billion.
2017: Sales continued to grow, hitting $2.41 billion.
2018: The event significantly jumped to $4.19 billion in sales.
2019: Sales more than doubled from 2017, reaching $7.16 billion.
2020: Prime Day sales soared to $10.4 billion despite the global pandemic.
2021: Sales increased to $11.2 billion, maintaining the upward trend.
2022: Sales reached $12 billion.
2023: Prime Day sales hit $12.9 billion, with 375 million items sold worldwide.
2024: The most recent Prime Day set a new record with $14.2 billion in sales, an 11% increase from the previous year
Mobile Shopping
Nearly half of all online purchases (49.2%) during Prime Day 2024 were made on mobile devices, reflecting an 18.6% increase from the previous year. This trend indicates a growing reliance on mobile devices for online shopping.
Prime Day 2024 has set a new benchmark for online shopping events, showcasing Amazon's ability to deliver value to customers and sellers. With record-breaking sales, increased customer engagement, and significant contributions from independent sellers, this year's event has further solidified Amazon's position as a leader in the e-commerce industry. As the company continues to innovate and expand its offerings, future Prime Day events are likely to build upon this success, promising even more excellent opportunities for sellers and savings for customers.
Also Read: Prime Day Alert: Protecting Yourself from Scams and Phishing Attempts
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
By ChannelMAX Staff Writer
July-2024#18
Amazon has revealed that its Prime Day 2024 event has surpassed all previous records, marking it as the most successful shopping event in the company's history. In an official Seller Central update, Amazon said that the just concluded two-day extravaganza saw unprecedented sales figures and a record number of items sold. It also added that the independent sellers played a pivotal role in achieveing this remarkable feat.
Record-breaking sales and Customer Engagement
As per official figures, Prime Day 2024 witnessed U.S. shoppers spending a staggering $14.2 billion online, an 11% increase from the previous year. Significant discounts and an extensive range of deals across various categories fueled this surge in spending. The event also saw a record-breaking number of new Prime memberships in the three weeks leading up to Prime Day, with approximately 180 million Amazon shoppers in the U.S. holding memberships as of March 2024, marking an 8% increase from the previous year.
Independent Sellers Shine Bright
One of Prime Day 2024's most notable achievements was the success of independent sellers, predominantly small and medium-sized businesses. These sellers contributed significantly to Amazon's vast selection, selling over 200 million items during the 48-hour event. This milestone underscores the crucial role that independent sellers play in Amazon's ecosystem and the event's overall success.
Doug Herrington, CEO of Worldwide Amazon Stores, expressed his enthusiasm, stating, "Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and the many much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers."
Also Read: Amazon Household: A New Way to Share Prime Benefits with Your Family
Innovative Shopping Experiences
Amazon introduced several new features to enhance the shopping experience during Prime Day 2024:
1. Rufus: Amazon's new AI-powered conversational shopping assistant helped millions of customers navigate the platform's wide selection quickly and easily.
2. Amazon Inspire: This in-app shopping feed, personalized with shoppable photos and videos tailored to customers' interests, assisted millions of shoppers in discovering products.
Sustainability Efforts
In line with Amazon's commitment to sustainability, Prime members in the U.S. chose to consolidate their deliveries on millions of orders during Prime Day. This consolidation resulted in an estimated saving of 10 million trips, leading to lower carbon emissions on average.
Customer Savings and Benefits
Prime members globally saved billions on deals across every category during the 48-hour shopping event. Herrington emphasized, "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."
Prime Day Key Milestones:
2015: The first Prime Day event recorded neary $0.9 billion in Sales.
2016: Sales nearly doubled from the previous year, reaching $1.52 billion.
2017: Sales continued to grow, hitting $2.41 billion.
2018: The event significantly jumped to $4.19 billion in sales.
2019: Sales more than doubled from 2017, reaching $7.16 billion.
2020: Prime Day sales soared to $10.4 billion despite the global pandemic.
2021: Sales increased to $11.2 billion, maintaining the upward trend.
2022: Sales reached $12 billion.
2023: Prime Day sales hit $12.9 billion, with 375 million items sold worldwide.
2024: The most recent Prime Day set a new record with $14.2 billion in sales, an 11% increase from the previous year
Mobile Shopping
Nearly half of all online purchases (49.2%) during Prime Day 2024 were made on mobile devices, reflecting an 18.6% increase from the previous year. This trend indicates a growing reliance on mobile devices for online shopping.
Prime Day 2024 has set a new benchmark for online shopping events, showcasing Amazon's ability to deliver value to customers and sellers. With record-breaking sales, increased customer engagement, and significant contributions from independent sellers, this year's event has further solidified Amazon's position as a leader in the e-commerce industry. As the company continues to innovate and expand its offerings, future Prime Day events are likely to build upon this success, promising even more excellent opportunities for sellers and savings for customers.
Also Read: Prime Day Alert: Protecting Yourself from Scams and Phishing Attempts
Follow us on Facebook, X and LinkedIn to get the latest news and updates related to online selling.
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.