Amazon Requires Sellers to Tag Images With Photorealistic AI-Generated People
By ChannelMAX Staff Writer
July-2026#27
Sellers using AI-created lifestyle images or videos now need to take an extra compliance step before publishing certain content on Amazon. A new Seller Central announcement says product images and videos containing photorealistic AI-generated people must carry specific metadata before they are added to listings or A+ Content across Amazon’s worldwide stores.
The requirement is intended to support disclosure rules for advertising content that features realistic synthetic people. For sellers, the update makes it important to review creative assets produced by AI image generators, agencies, designers, and content-creation tools before uploading them to Amazon.
Also Read: Amazon Adds High B2B Demand Insights to Help Sellers Identify FBA Opportunities
What Sellers Must Do
Amazon said sellers must use an IPTC-compatible metadata editor to add the keyword contains-synthetic-performer to the dc:subject field in the XMP metadata of the relevant image or video file.
Sellers should add this metadata before uploading the media to product listings or A+ Content. Where applicable, Amazon will use the tag to show customers an indicator that the content includes an AI-generated person.
The announcement was made on Seller Central under the title, “You must now tag AI-generated people in listings and A+ content.”
When the Rule Applies
The metadata requirement applies only when an image or video includes a photorealistic AI-generated person.
This may include AI-created models shown wearing apparel, using home products, demonstrating electronics, holding beauty products, or appearing in brand lifestyle imagery. The person must look realistic enough to be mistaken for a real human.
For example, a seller using an AI-generated model in a realistic product photograph should ensure the final image file carries the required metadata before it is uploaded.
Content That Does Not Need the Tag
Amazon said the disclosure metadata is not required in several situations.
Sellers do not need to add it when an image or video:
* Features only real people, even if AI tools were used to edit or enhance the content
* Uses characters from films, television programs, streaming content, documentaries, video games, or other expressive works
* Contains no people
* Includes people who are not photorealistic, such as cartoons, illustrations, avatars, anime-style characters, or clearly stylized 3D figures
This distinction is important because AI editing alone does not trigger the requirement. The key question is whether the media contains a realistic AI-generated human performer.
Why This Matters for Amazon Sellers
AI-generated lifestyle content can help sellers produce creative assets faster and reduce the cost of traditional photo shoots. However, the new rule means sellers should build metadata checks into their image-production workflow.
Failure to tag relevant media could create compliance risks, especially for brands that frequently use generative AI to make product advertisements, A+ modules, storefront banners, and shoppable videos.
Sellers working with agencies or freelancers should clearly instruct them to identify AI-generated human images and embed the required keyword before delivering files. It is also wise to keep a record of the original asset, the AI tool used, and the final metadata-tagged file.
A Simple Compliance Workflow
Before uploading any image or video, sellers can follow these steps:
1. Check whether the content includes a photorealistic person created by AI.
2. If it does, open the file in an IPTC-compatible metadata editor.
3. Add contains-synthetic-performer to the dc:subject XMP field.
4. Save or export the updated file without stripping its metadata.
5. Upload the tagged asset to the product listing, A+ Content, or video section.
6. Keep a copy of the tagged version for future compliance checks.
Sellers should also confirm that their image-exporting software does not remove XMP metadata during compression or conversion. This is especially relevant when files move through several tools, such as AI generators, design software, image optimizers, and agency workflows.
The Seller Central update gives Amazon sellers a clear compliance requirement for realistic AI-generated people in advertising content. Sellers who understand the distinction between AI-enhanced real people, stylized AI characters, and photorealistic synthetic people can continue using AI creatively while avoiding preventable listing and content issues.
Adding the required metadata early in the creative process can help brands publish AI-generated visuals more confidently, maintain transparency with customers, and stay prepared as disclosure rules for synthetic advertising content expand globally.
Also Read: Amazon Updates Partnered Courier Programme Terms Across Five European Markets
Disclaimer:
Amazon is the registered trademark of the company.
July-2026#27
Sellers using AI-created lifestyle images or videos now need to take an extra compliance step before publishing certain content on Amazon. A new Seller Central announcement says product images and videos containing photorealistic AI-generated people must carry specific metadata before they are added to listings or A+ Content across Amazon’s worldwide stores.
The requirement is intended to support disclosure rules for advertising content that features realistic synthetic people. For sellers, the update makes it important to review creative assets produced by AI image generators, agencies, designers, and content-creation tools before uploading them to Amazon.
Also Read: Amazon Adds High B2B Demand Insights to Help Sellers Identify FBA Opportunities
What Sellers Must Do
Amazon said sellers must use an IPTC-compatible metadata editor to add the keyword contains-synthetic-performer to the dc:subject field in the XMP metadata of the relevant image or video file.
Sellers should add this metadata before uploading the media to product listings or A+ Content. Where applicable, Amazon will use the tag to show customers an indicator that the content includes an AI-generated person.
The announcement was made on Seller Central under the title, “You must now tag AI-generated people in listings and A+ content.”
When the Rule Applies
The metadata requirement applies only when an image or video includes a photorealistic AI-generated person.
This may include AI-created models shown wearing apparel, using home products, demonstrating electronics, holding beauty products, or appearing in brand lifestyle imagery. The person must look realistic enough to be mistaken for a real human.
For example, a seller using an AI-generated model in a realistic product photograph should ensure the final image file carries the required metadata before it is uploaded.
Content That Does Not Need the Tag
Amazon said the disclosure metadata is not required in several situations.
Sellers do not need to add it when an image or video:
* Features only real people, even if AI tools were used to edit or enhance the content
* Uses characters from films, television programs, streaming content, documentaries, video games, or other expressive works
* Contains no people
* Includes people who are not photorealistic, such as cartoons, illustrations, avatars, anime-style characters, or clearly stylized 3D figures
This distinction is important because AI editing alone does not trigger the requirement. The key question is whether the media contains a realistic AI-generated human performer.
Why This Matters for Amazon Sellers
AI-generated lifestyle content can help sellers produce creative assets faster and reduce the cost of traditional photo shoots. However, the new rule means sellers should build metadata checks into their image-production workflow.
Failure to tag relevant media could create compliance risks, especially for brands that frequently use generative AI to make product advertisements, A+ modules, storefront banners, and shoppable videos.
Sellers working with agencies or freelancers should clearly instruct them to identify AI-generated human images and embed the required keyword before delivering files. It is also wise to keep a record of the original asset, the AI tool used, and the final metadata-tagged file.
A Simple Compliance Workflow
Before uploading any image or video, sellers can follow these steps:
1. Check whether the content includes a photorealistic person created by AI.
2. If it does, open the file in an IPTC-compatible metadata editor.
3. Add contains-synthetic-performer to the dc:subject XMP field.
4. Save or export the updated file without stripping its metadata.
5. Upload the tagged asset to the product listing, A+ Content, or video section.
6. Keep a copy of the tagged version for future compliance checks.
Sellers should also confirm that their image-exporting software does not remove XMP metadata during compression or conversion. This is especially relevant when files move through several tools, such as AI generators, design software, image optimizers, and agency workflows.
The Seller Central update gives Amazon sellers a clear compliance requirement for realistic AI-generated people in advertising content. Sellers who understand the distinction between AI-enhanced real people, stylized AI characters, and photorealistic synthetic people can continue using AI creatively while avoiding preventable listing and content issues.
Adding the required metadata early in the creative process can help brands publish AI-generated visuals more confidently, maintain transparency with customers, and stay prepared as disclosure rules for synthetic advertising content expand globally.
Also Read: Amazon Updates Partnered Courier Programme Terms Across Five European Markets
Disclaimer:
Amazon is the registered trademark of the company.
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