Amazon rolls out new Sell Globally feature to simplify international expansion for sellers
New Expansion Steps dashboard on Seller Central breaks global growth into clear, trackable phases
By ChannelMAX Staff Writer
Feb-2026#09
Amazon has introduced a new feature under its Sell Globally programme to make international expansion easier and more structured for sellers. The update, announced on Seller Central, is designed to guide sellers step by step as they expand their business to new Amazon stores worldwide. By breaking the process into clear phases and offering store-specific guidance, Amazon aims to reduce complexity and help sellers launch faster in global markets.
What is the new Sell Globally Expansion Steps feature
According to the update shared on Amazon Seller Central, the new Expansion Steps feature simplifies global selling by organising international growth into four key phases. These phases cover the entire journey of entering a new marketplace, from account setup to driving sales after launch.
Also Read: Amazon mandates prepaid return labels for all seller-fulfilled orders in the US
The four key phases explained
i) The first phase focuses on registering and verifying the seller account for the selected country. This includes completing identity checks, tax information, and country-specific compliance requirements.
ii) The second phase guides sellers through listing their products. Sellers receive instructions on creating compliant listings, adjusting product details for local markets, and meeting category requirements.
iii) The third phase covers shipping inventory. This helps sellers decide whether to use Fulfilment by Amazon or seller-fulfilled shipping and ensures inventory reaches the correct fulfilment centres or customers.
iv) The final phase is about driving growth. Sellers are guided on using advertising tools, promotions, and other Amazon programmes to increase visibility and sales in the new store.
How the Expansion Steps dashboard helps sellers
Amazon has introduced a dedicated Expansion Steps dashboard that shows real-time progress for each target country. Sellers can see which steps are completed, which are pending, and whether any compliance issues need attention. The guidance is tailored to each Amazon store, helping sellers avoid common mistakes when entering new markets. This centralised view reduces the need to search across multiple pages on Seller Central and helps sellers stay organised during expansion. It also lowers the risk of delays caused by missing documents or incomplete setup tasks.
How to access the new feature
Sellers can access the Expansion Steps feature directly from Seller Central. By going to Inventory, selecting Sell Globally, and then choosing New stores to launch, sellers can view details for each target country. From the Expansion research page, they can select a country and click View expansion steps to begin or track their progress.
Why this update matters for Amazon sellers
Selling internationally often involves complex rules, local regulations, and multiple setup steps. Amazon’s new feature brings clarity to this process and makes global expansion more approachable, especially for small and mid-sized sellers. The structured approach also helps sellers plan better, manage costs, and launch with fewer surprises.
For sellers already using Sell Globally, the feature provides a clearer roadmap to expand into additional countries without relying heavily on external consultants or trial-and-error methods.
With the launch of the Expansion Steps feature, Amazon has taken another step towards simplifying cross-border selling. By offering guided phases, real-time tracking, and country-specific requirements within Seller Central, the company is making it easier for sellers to grow beyond their home marketplace. For Amazon sellers looking to reach international customers, this update provides a practical and more predictable path to global expansion.
Also Read: Amazon to Charge FBA Removal and Disposal Fees Per Unit as Items Are Processed from Feb 15
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Feb-2026#09
Amazon has introduced a new feature under its Sell Globally programme to make international expansion easier and more structured for sellers. The update, announced on Seller Central, is designed to guide sellers step by step as they expand their business to new Amazon stores worldwide. By breaking the process into clear phases and offering store-specific guidance, Amazon aims to reduce complexity and help sellers launch faster in global markets.
What is the new Sell Globally Expansion Steps feature
According to the update shared on Amazon Seller Central, the new Expansion Steps feature simplifies global selling by organising international growth into four key phases. These phases cover the entire journey of entering a new marketplace, from account setup to driving sales after launch.
Also Read: Amazon mandates prepaid return labels for all seller-fulfilled orders in the US
The four key phases explained
i) The first phase focuses on registering and verifying the seller account for the selected country. This includes completing identity checks, tax information, and country-specific compliance requirements.
ii) The second phase guides sellers through listing their products. Sellers receive instructions on creating compliant listings, adjusting product details for local markets, and meeting category requirements.
iii) The third phase covers shipping inventory. This helps sellers decide whether to use Fulfilment by Amazon or seller-fulfilled shipping and ensures inventory reaches the correct fulfilment centres or customers.
iv) The final phase is about driving growth. Sellers are guided on using advertising tools, promotions, and other Amazon programmes to increase visibility and sales in the new store.
How the Expansion Steps dashboard helps sellers
Amazon has introduced a dedicated Expansion Steps dashboard that shows real-time progress for each target country. Sellers can see which steps are completed, which are pending, and whether any compliance issues need attention. The guidance is tailored to each Amazon store, helping sellers avoid common mistakes when entering new markets. This centralised view reduces the need to search across multiple pages on Seller Central and helps sellers stay organised during expansion. It also lowers the risk of delays caused by missing documents or incomplete setup tasks.
How to access the new feature
Sellers can access the Expansion Steps feature directly from Seller Central. By going to Inventory, selecting Sell Globally, and then choosing New stores to launch, sellers can view details for each target country. From the Expansion research page, they can select a country and click View expansion steps to begin or track their progress.
Why this update matters for Amazon sellers
Selling internationally often involves complex rules, local regulations, and multiple setup steps. Amazon’s new feature brings clarity to this process and makes global expansion more approachable, especially for small and mid-sized sellers. The structured approach also helps sellers plan better, manage costs, and launch with fewer surprises.
For sellers already using Sell Globally, the feature provides a clearer roadmap to expand into additional countries without relying heavily on external consultants or trial-and-error methods.
With the launch of the Expansion Steps feature, Amazon has taken another step towards simplifying cross-border selling. By offering guided phases, real-time tracking, and country-specific requirements within Seller Central, the company is making it easier for sellers to grow beyond their home marketplace. For Amazon sellers looking to reach international customers, this update provides a practical and more predictable path to global expansion.
Also Read: Amazon to Charge FBA Removal and Disposal Fees Per Unit as Items Are Processed from Feb 15
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing algorithm to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.