Amazon UK Empowers Sellers with New B2B Pricing Insights
Unlock growth opportunities using the new Business Price action panel
Amazon UK has announced an exciting update on its Seller Central platform to boost business-to-business (B2B) sales for professional sellers. The new "Business Price action panel" is designed to provide valuable pricing insights, helping sellers optimise their strategies to attract high-potential business customers.
The newly introduced action panel analyses real-time customer demand signals, enabling sellers to set targeted business discounts for Amazon Business customers. By providing actionable insights, Amazon UK equips sellers with recommended actions that could significantly enhance their product visibility and sales conversions.
For instance, sellers may see recommendations like: "Add a business discount to optimise traffic and conversion. Reason: Similar products with a business discount saw an 8% increase in page views." Such targeted suggestions ensure that sellers can clearly understand the potential benefits of applying specific discounts.
Also Read: Amazon Advertising Campaign: A Complete Guide to Maximizing Sales
Understand Competitive Pricing
To further strengthen pricing strategies, Amazon UK’s Business Price action panel includes competitive pricing intelligence. This feature allows sellers to compare their business prices against key metrics. Sellers gain immediate visibility into how their pricing compares with critical benchmarks like the Featured Offer price, the lowest available price, and the Business Savings Blue Badge price on Amazon Business.
With these insights, sellers can make informed decisions and stay competitive within their product categories, ultimately driving more B2B sales and improving market share.
Effective Quantity Discounting
Recognising the importance of bulk purchasing in the B2B sector, the Business Price action panel provides tailored recommendations for quantity discounts. After setting a business price, sellers receive suggestions that help create compelling bulk pricing offers, making their products attractive to buyers purchasing in larger volumes.
This proactive approach allows sellers to capture more substantial orders, enhance customer loyalty, and build long-term relationships within the growing Amazon Business community.
Easy Integration into Workflow
One of the notable benefits of the new Business Price action panel is its seamless integration into sellers’ existing workflows. Professional sellers can easily access this feature directly within their business-to-consumer (B2C) workflow on the "Manage all inventory" page. This integration simplifies the process, making it straightforward for sellers to adjust pricing strategies without disrupting their regular operations.
Getting Started with the Action Panel
Amazon UK professional sellers can immediately start using the Business Price action panel by visiting their "Manage inventory" page on Seller Central. Amazon also provides additional guidance on the platform, helping sellers quickly understand and implement these new tools effectively.
Amazon UK's launch of the Business Price action panel marks an important development for sellers looking to tap into the lucrative and rapidly expanding B2B market segment. By leveraging actionable insights, competitive pricing intelligence, and bulk discount recommendations, professional sellers can enhance their B2B sales, strengthen their competitive advantage, and optimise their overall pricing strategies effectively. For more information, sellers are encouraged to explore the "Business prices and quantity discounts" section in their Seller Central accounts.
Also Read: ChannelMAX Unveils New Repricing Interface
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
By ChannelMAX Staff Writer
Mar-2025#33
Amazon UK has announced an exciting update on its Seller Central platform to boost business-to-business (B2B) sales for professional sellers. The new "Business Price action panel" is designed to provide valuable pricing insights, helping sellers optimise their strategies to attract high-potential business customers.
The newly introduced action panel analyses real-time customer demand signals, enabling sellers to set targeted business discounts for Amazon Business customers. By providing actionable insights, Amazon UK equips sellers with recommended actions that could significantly enhance their product visibility and sales conversions.
For instance, sellers may see recommendations like: "Add a business discount to optimise traffic and conversion. Reason: Similar products with a business discount saw an 8% increase in page views." Such targeted suggestions ensure that sellers can clearly understand the potential benefits of applying specific discounts.
Also Read: Amazon Advertising Campaign: A Complete Guide to Maximizing Sales
Understand Competitive Pricing
To further strengthen pricing strategies, Amazon UK’s Business Price action panel includes competitive pricing intelligence. This feature allows sellers to compare their business prices against key metrics. Sellers gain immediate visibility into how their pricing compares with critical benchmarks like the Featured Offer price, the lowest available price, and the Business Savings Blue Badge price on Amazon Business.
With these insights, sellers can make informed decisions and stay competitive within their product categories, ultimately driving more B2B sales and improving market share.
Effective Quantity Discounting
Recognising the importance of bulk purchasing in the B2B sector, the Business Price action panel provides tailored recommendations for quantity discounts. After setting a business price, sellers receive suggestions that help create compelling bulk pricing offers, making their products attractive to buyers purchasing in larger volumes.
This proactive approach allows sellers to capture more substantial orders, enhance customer loyalty, and build long-term relationships within the growing Amazon Business community.
Easy Integration into Workflow
One of the notable benefits of the new Business Price action panel is its seamless integration into sellers’ existing workflows. Professional sellers can easily access this feature directly within their business-to-consumer (B2C) workflow on the "Manage all inventory" page. This integration simplifies the process, making it straightforward for sellers to adjust pricing strategies without disrupting their regular operations.
Getting Started with the Action Panel
Amazon UK professional sellers can immediately start using the Business Price action panel by visiting their "Manage inventory" page on Seller Central. Amazon also provides additional guidance on the platform, helping sellers quickly understand and implement these new tools effectively.
Amazon UK's launch of the Business Price action panel marks an important development for sellers looking to tap into the lucrative and rapidly expanding B2B market segment. By leveraging actionable insights, competitive pricing intelligence, and bulk discount recommendations, professional sellers can enhance their B2B sales, strengthen their competitive advantage, and optimise their overall pricing strategies effectively. For more information, sellers are encouraged to explore the "Business prices and quantity discounts" section in their Seller Central accounts.
Also Read: ChannelMAX Unveils New Repricing Interface
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET :
Established in 2005, ChannnelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Repricer, a pricing management tool, 2ndly, ChannelMAX FBA RefundMAX, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which seller deserves appropriate credit reimburse from Amazon, additionally ChannelMAX Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their day to day business. Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.