Amazon urges sellers to submit Black Friday and Cyber Monday deals by October 28
Early submissions help sellers secure prime visibility and boost sales during the year’s biggest shopping events
Amazon has announced on Seller Central that sellers must finalize and submit their Black Friday and Cyber Monday deals by October 28, 2025. The update serves as an important reminder for sellers aiming to maximize exposure and sales during the peak holiday shopping period.
Black Friday and Cyber Monday are among the biggest global shopping events of the year, drawing millions of buyers to Amazon’s marketplace. To help sellers prepare effectively, Amazon has outlined clear deadlines and deal requirements on Seller Central. By planning early, sellers can ensure their products are featured prominently across Amazon’s high-traffic event pages, reaching new customers and driving record-breaking sales.
Submission deadline and eligibility
Sellers have until October 28 to submit their Best Deals, Lightning Deals, and other promotional offers for inclusion in the Black Friday and Cyber Monday lineup. Submissions made after this date will not qualify for event-specific promotional placements or merchandising opportunities.
Also Read: Amazon extends return window for holiday purchases until January 31
Types of deals available for sellers
Amazon has detailed several types of promotional offers that sellers can choose from to suit their marketing and pricing strategies:
1. Best Deals: Require at least a 15 percent discount off the ASIN reference price. These offers can receive prominent placement on Amazon’s Deals page, event merchandising, and homepage features. Each Best Deal costs a flat fee of 1,000 dollars.
2. Lightning Deals: These limited-time promotions run for 12 hours, or until stock runs out, during the main event days. They require a minimum 20 percent discount and a 500 dollar flat fee per deal.
3. Prime Exclusive Discounts: Available for Prime members with a minimum 15 percent discount, this offer includes special event badging for 245 dollars per deal.
4. Coupons: A flexible option for ongoing promotions throughout the season. Coupons provide point-of-sale discounts, include automated merchandising, and cost 5 dollars per coupon plus 2.5 percent of sales from the discounted units.
Boosting visibility during the festive rush
Amazon encourages sellers to craft compelling deals that not only attract new customers but also strengthen brand presence during high-traffic periods. Well-timed discounts and effective deal combinations can significantly improve product ranking and customer engagement throughout the holiday season.
Tools and resources for sellers
To help sellers navigate the process, Amazon recommends using the Fulfillment by Amazon (FBA) Peak Readiness Playbook. The guide offers detailed instructions on setting up deals, managing inventory, and optimizing listings for maximum exposure during the event.
With the October 28 deadline approaching, Amazon sellers are urged to finalize their promotional plans quickly. Participating in Black Friday and Cyber Monday can deliver tremendous visibility and sales growth when executed strategically. The announcement on Seller Central reinforces Amazon’s commitment to supporting sellers through timely updates, resources, and opportunities to shine during the most competitive season of the year.
Also Read: Amazon urges sellers to add customization options ahead of the holidays
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing agents to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.
By ChannelMAX Staff Writer
Oct-2025#11
Amazon has announced on Seller Central that sellers must finalize and submit their Black Friday and Cyber Monday deals by October 28, 2025. The update serves as an important reminder for sellers aiming to maximize exposure and sales during the peak holiday shopping period.
Black Friday and Cyber Monday are among the biggest global shopping events of the year, drawing millions of buyers to Amazon’s marketplace. To help sellers prepare effectively, Amazon has outlined clear deadlines and deal requirements on Seller Central. By planning early, sellers can ensure their products are featured prominently across Amazon’s high-traffic event pages, reaching new customers and driving record-breaking sales.
Submission deadline and eligibility
Sellers have until October 28 to submit their Best Deals, Lightning Deals, and other promotional offers for inclusion in the Black Friday and Cyber Monday lineup. Submissions made after this date will not qualify for event-specific promotional placements or merchandising opportunities.
Also Read: Amazon extends return window for holiday purchases until January 31
Types of deals available for sellers
Amazon has detailed several types of promotional offers that sellers can choose from to suit their marketing and pricing strategies:
1. Best Deals: Require at least a 15 percent discount off the ASIN reference price. These offers can receive prominent placement on Amazon’s Deals page, event merchandising, and homepage features. Each Best Deal costs a flat fee of 1,000 dollars.
2. Lightning Deals: These limited-time promotions run for 12 hours, or until stock runs out, during the main event days. They require a minimum 20 percent discount and a 500 dollar flat fee per deal.
3. Prime Exclusive Discounts: Available for Prime members with a minimum 15 percent discount, this offer includes special event badging for 245 dollars per deal.
4. Coupons: A flexible option for ongoing promotions throughout the season. Coupons provide point-of-sale discounts, include automated merchandising, and cost 5 dollars per coupon plus 2.5 percent of sales from the discounted units.
Boosting visibility during the festive rush
Amazon encourages sellers to craft compelling deals that not only attract new customers but also strengthen brand presence during high-traffic periods. Well-timed discounts and effective deal combinations can significantly improve product ranking and customer engagement throughout the holiday season.
Tools and resources for sellers
To help sellers navigate the process, Amazon recommends using the Fulfillment by Amazon (FBA) Peak Readiness Playbook. The guide offers detailed instructions on setting up deals, managing inventory, and optimizing listings for maximum exposure during the event.
With the October 28 deadline approaching, Amazon sellers are urged to finalize their promotional plans quickly. Participating in Black Friday and Cyber Monday can deliver tremendous visibility and sales growth when executed strategically. The announcement on Seller Central reinforces Amazon’s commitment to supporting sellers through timely updates, resources, and opportunities to shine during the most competitive season of the year.
Also Read: Amazon urges sellers to add customization options ahead of the holidays
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
About ChannelMAX.NET:
ChannelMAX offers Amazon Repricer that runs on the latest AI Repricing agents to do Amazon Pricing Management or Amazon Repricing. Based on Amazon SP API, the repricing engine or repricer runs 24/7 and efficiently manages Amazon prices to maximize your BuyBox with profit optimization. Established in 2005, ChannelMAX has been integrated with Amazon technology since 2007, helping thousands of third-party sellers on various eCommerce platforms. Some of the eCommerce platforms, aka marketplaces, supported by ChannelMAX.NET, are Amazon, Walmart, eBay, and Shopify. Some of ChannelMAX key offerings include ChannelMAX Amazon Repricer, 2ndly, ChannelMAX Amazon FBA Audits and FBA Refunds management, an offering for managing Amazon FBA Refunds Reimbursement management for lost or damaged or misplaced inventory for which Amazon is responsible and for which sellers deserve appropriate credit reimbursement from Amazon. ChannelMAX Services offer Remote (aka Virtual) Full-Time eCommerce Assistant to help 3P sellers run their daytoday business.
Check ChannelMAX at Amazon Selling Partner Appstore, an application with a 5 star rating.