Prime Exclusive Deals now available year-round for Amazon sellers
By ChannelMAX Staff Writer
Aug-2025#09
Amazon has announced on Seller Central that sellers can now offer Prime Exclusive Deals at any time of the year, breaking away from the earlier restriction of aligning such deals only with major shopping events like Prime Day.
Prime Exclusive Deals are limited to Prime members, a customer segment known for shopping more frequently and making repeat purchases more often than non-Prime shoppers. By targeting this audience, sellers can boost sales while retaining standard pricing for other customers.
Also Read: Amazon Stretches Maximum Box Length for FBA Shipments in the US
Prime deals receive special visibility
These deals are prominently featured on Amazon’s Deals page, homepage, and in targeted customer communications. They also carry a Prime Deal badge in search results, making them easier for Prime members to identify. This higher visibility can help sellers improve product reach and conversion rates.
How to check eligibility
Sellers can verify if their products qualify for Prime Exclusive Deals by visiting the deals recommendations dashboard in Seller Central and checking the Eligible Audiences column for Prime Members. Eligible sellers can then create deals that align with their sales strategy, seasonal campaigns, or inventory clearance plans.
Benefits beyond events
By allowing Prime Exclusive Deals all year, Amazon is giving sellers more flexibility to run promotions during periods that best fit their business needs. This can help sellers take advantage of market trends, clear excess stock, or boost visibility for new product launches without waiting for fixed sales events.
This update from Seller Central is a significant opportunity for Amazon sellers to engage high-value Prime members more strategically. With year-round flexibility, sellers can design targeted offers that drive sales, improve customer loyalty, and optimize promotional timing. For detailed guidelines and setup instructions, sellers can visit the Prime Exclusive Deals help page on Seller Central.
Also Read: Mastering Amazon SERP Optimization: Rank Higher and Sell Smarter
Disclaimer:
Amazon is the registered trademark of the e-commerce brand.
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